Google Breakfast Briefing February 2019

I spend a vast amount of my time working in the company of my laptop and one very irritating cat. The other parts of my week are me with my four-year-old, where the conversation mostly centres around diggers and dumpers. I generally tend to crave adult company where we can talk about grown-up things like…

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Breakfast Briefing @Google, Cookies for Breakfast

  The thing that everyone underestimates in Digital Marketing is the constant shift in technology and the sheer volume of tools, info, data and news that you need to keep up with. Things that were relevant last week could be gone this week, this is why I signed up to the Google Breakfast Briefings. I…

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Google AdWords’ Quality Score

Google Adwords don’t just simply display your add according to how much you pay per click. there is a little more to it than that. AdWords use their ‘Quality Score’ to see if your ad is worthy of display. It’s important to know what you need to have in place before you start spending on…

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