Breakfast Briefing @Google, Cookies for Breakfast

  The thing that everyone underestimates in Digital Marketing is the constant shift in technology and the sheer volume of tools, info, data and news that you need to keep up with. Things that were relevant last week could be gone this week, this is why I signed up to the Google Breakfast Briefings. I…

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Title Tags: What Are They And How To Use Them

When your website was being developed I bet you were told: “Make sure your meta titles are epic and this will help your SEO”. At the time you smiled, took note and vaguely nodded pretending you knew what your developer was on about (along with a million other things). Whether they are called ‘meta titles’,…

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Twitter Etiquette For Business

I know that a lot of people don’t get twitter and cant quite wrap their head around what it is all about. One of the reasons for this, I feel, is that Twitter is ridiculously simple. I feel that users expect it to be as complex as Facebook, where it is very straightforward. Knowing how Twitter…

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Facebook Etiquette, Are You Doing It Right?

In order for your business to succeed on Facebook, you need to observe the unwritten rules of how to behave. Failure to observe the rules and pour the tea correctly will get you shunned and you won’t be invited back again.  Facebook is the daddy of all social media. In Ireland 64% of the population has…

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Etiquette Exists in the Digital Environment Too

Social media works so well because, humans are social creatures, but this is a little too simplified to understand why social media really works. As I said recently in my post “Social Media is Changing, but Your Customer Isn’t”,  we humans aren’t simply social (time to admit some truths to yourself here) we are nosey, interfering, opinionated , jealous, show offs…

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Social Media Is Changing But Your Customer Isn’t

Companies know the importance of Social Media and are constatnly being told that they need to be there. They know that they can ‘increase conversions’ and make more sales by using Facebook, Twitter etc. It is more than understandable, if you have a company your main objective all the time is to sell and make…

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Google AdWords’ Quality Score

Google Adwords don’t just simply display your add according to how much you pay per click. there is a little more to it than that. AdWords use their ‘Quality Score’ to see if your ad is worthy of display. It’s important to know what you need to have in place before you start spending on…

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What is Google AMP and Why Does it Matter?

Google has rolled out AMP in Ireland, the what now? If your not emerged in SEO and digital marketing, you probably haven’t heard of AMP or Accelerated Mobile Pages at all. Announced in August 2016 Google has introduced a new way of designing web pages so they can load even faster on mobile devices.  Kelvin Newman, founder…

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Putting The Content Before The Consumer

Companies are doing content marketing all the time and with all the blogs, tweets, articles, podcasts and more they are putting out there, we’ve now lost the meaning of what content really is and what it’s for. Too many companies are putting the content before the consumer and are loosing the meaning behind, marketing, content and what both are for.  The problem with digital…

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