The Psychology of Sharing Infographic

This infographic from statpro.com is a great way of understanding sharing on social media. The intention behind sharing is what we as marketers need to unlock. If you know the reason why someone is sharing, It will help you to create the content that they like to share plus the headline that provokes them to share…

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Video: How to Get More ‘Likes’ on Your Facebook Page for Free

Gaining Facebook ‘Likes’ on you page has become increasingly difficult. Facebook have become more revenue focused and are reducing the exposure that pages get organically, also Facebook have reduced the reach of ads so that you have to increase you budget so your ad is displayed. The additional issue with advertising is, you need to…

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How The Mad Hatter Can Improve Your Productivity

Being self employed gives you great freedom and flexibility, there is no office politics, you can turn up in your PJ’s, your co worker is the dog and the conversation is great because no one disagrees with you. While this is all great, one of the problems is you have no one to be accountable…

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The 6 Essential Social Media Goals To Prioritise Over Your Sales Goals!

If you’ve ever been to a business course, life coaching or any training that focuses on achievements then you will have heard about the importance of setting goals. With any marketing efforts, a key part of success is knowing what goals and targets to set. The same goes for your Social Media Goals.  The normal…

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Breakfast Briefing @Google, Cookies for Breakfast

  The thing that everyone underestimates in Digital Marketing is the constant shift in technology and the sheer volume of tools, info, data and news that you need to keep up with. Things that were relevant last week could be gone this week, this is why I signed up to the Google Breakfast Briefings. I…

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Title Tags: What Are They And How To Use Them

When your website was being developed I bet you were told: “Make sure your meta titles are epic and this will help your SEO”. At the time you smiled, took note and vaguely nodded pretending you knew what your developer was on about (along with a million other things). Whether they are called ‘meta titles’,…

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Twitter Etiquette For Business

I know that a lot of people don’t get twitter and cant quite wrap their head around what it is all about. One of the reasons for this, I feel, is that Twitter is ridiculously simple. I feel that users expect it to be as complex as Facebook, where it is very straightforward. Knowing how Twitter…

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