Google Blocks ‘Annoying’ Ads and Total Ad Blocking is on the Increase – What Now?

Google has taken matters into their own hands and has built ad blocking into Google Chrome. As an advertiser themselves, with over 90% of their revenue coming from advertising, they know that ad blocking could kill a huge amount of the free things we use every day on the web. Ad blocking has increased since 2011 and in Ireland now 39% of…

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Understanding Google and Facebook Algorithms (The What Now?)

As business owners and marketers, our main concern in the digital environment is to appear to our audiences at the best possible time. We need them to become aware of us when they are browsing, consider us when they are specifically looking for an answer to a problem and choose us over all the other products.…

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The Magic Behind Marketing to Millennials

Depending on the source, Millennials are around about age 20-40, they are currently the most influential digital audience and are helping to shape how companies behave and operate in the online space.  Many Gen X types and even Millennials themselves love to gripe and moan about how difficult this beard growing, soy latte drinking, gluten-free generation…

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Google Breakfast Briefing – February 2018

Google launched the Breakfast Briefings this February and I really feel that they may have hit the nail on the head. The topic or point of focus was ‘Digital Change’. Change is ever present in the business industry today, technology increasingly drives how we do business and how we communicate our message. Digital Change is happening…

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The Answer to Your Social Success

This week on all my social media platforms I have been sharing snippets about social media engagement. The question that we marketers often get is, “why are less people seeing my posts”, the same goes for liking, commenting and clicking through to your site. Social Media is not a place for selling, sure every now and then we…

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The Importance of Mobile Speed

There is no denying the increasing use of mobile devices when viewing videos, using social networks and browsing. This week I’ve focused on Mobile Speed as a topic on my social media. With clients approaching me for website updates, social media schedules and SEO reports I am constantly pushing the ‘faster for mobile’ message all…

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Instagram Stories – Save your stories and archive them for later

How many times have you waved goodbye to an Instagram story that you really loved or wished you could show your partner or friends a story before it disappeared? Well, now you can with the new Instagram Stories Highlights and Archive. The new features for Instagram stories are big news for brands. The simple option of…

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Seeing a Decline in Facebook Organic Reach?

Facebook organic reach has seen a sudden decline in the past few months and many businesses are struggling to get their pages seen again. Facebook has recently changed how they display news to the users and we as businesses need to understand these changes so we can help gain our grip again.  Facebook is undoubtedly…

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Google Breakfast Briefing 5th November 2017

It’s November already and in the very chilly early morning, I headed into The Foundry for another Google Breakfast Briefing. This time we were hosted by Google’s International Growth Consultant, Elizabeth Gabster. Her main focus for the Briefing was to give us insights into some of the data collection tools that we could use should we…

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Google Breakfast Briefing October 2017

Google Breakfast Briefing - The Foundry Registration

At the October 2017 Google Breakfast Breifing, we were very privelaged to be addressed by Brian Brady who recenty rejoined Google having spent some time with AdRoll. His wealth of knoladge and passion for the online retial industry was demonstrated in the energy that he put into the presentation. The topic of the Google Breakfast…

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