19 Real GDPR Worries Answered by a Topnotch Expert

Your GDPR questions answered.

GDPR or General Data Protection Regulation is the hot topic at the moment and all businesses need to be accountable for the safeguarding and use of their clients’ personal data. From a marketing perspective, we need to follow several rules on how we use data, what we use it for and how we manage that data.…

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15 Hilarious Examples of Advertising Gone Wrong

Advertising is hard and with so many deadlines and so much to do sometimes the graphics and marketing teams miss the odd thing. Here are hilarious 15 examples of bad advertising that may have made these companies memorable for all the wrong reasons.  1. Make sure you have the right template for the vehicle. 2. You we’ll…

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Facebook Tutorials & Tips That Will Help Your Business Page

Rather than focusing the research, data and methodologies of marketing, I decided to show you some videos of Facebook technology that, if used in clever ways that are in line with your campaigns, you can use to help bolster your engagement on Facebook and hopefully improve the performance of your page. As we know from my…

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Google Blocks ‘Annoying’ Ads and Total Ad Blocking is on the Increase – What Now?

Google has taken matters into their own hands and has built ad blocking into Google Chrome. As an advertiser themselves, with over 90% of their revenue coming from advertising, they know that ad blocking could kill a huge amount of the free things we use every day on the web. Ad blocking has increased since 2011 and in Ireland now 39% of…

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Understanding Google and Facebook Algorithms (The What Now?)

As business owners and marketers, our main concern in the digital environment is to appear to our audiences at the best possible time. We need them to become aware of us when they are browsing, consider us when they are specifically looking for an answer to a problem and choose us over all the other products.…

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The Magic Behind Marketing to Millennials

Depending on the source, Millennials are around about age 20-40, they are currently the most influential digital audience and are helping to shape how companies behave and operate in the online space.  Many Gen X types and even Millennials themselves love to gripe and moan about how difficult this beard growing, soy latte drinking, gluten-free generation…

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Google Breakfast Briefing – February 2018

Google launched the Breakfast Briefings this February and I really feel that they may have hit the nail on the head. The topic or point of focus was ‘Digital Change’. Change is ever present in the business industry today, technology increasingly drives how we do business and how we communicate our message. Digital Change is happening…

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The Answer to Your Social Success

This week on all my social media platforms I have been sharing snippets about social media engagement. The question that we marketers often get is, “why are less people seeing my posts”, the same goes for liking, commenting and clicking through to your site. Social Media is not a place for selling, sure every now and then we…

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The Importance of Mobile Speed

There is no denying the increasing use of mobile devices when viewing videos, using social networks and browsing. This week I’ve focused on Mobile Speed as a topic on my social media. With clients approaching me for website updates, social media schedules and SEO reports I am constantly pushing the ‘faster for mobile’ message all…

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Instagram Stories – Save your stories and archive them for later

How many times have you waved goodbye to an Instagram story that you really loved or wished you could show your partner or friends a story before it disappeared? Well, now you can with the new Instagram Stories Highlights and Archive. The new features for Instagram stories are big news for brands. The simple option of…

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