Sales Reps – It’s Time To Mutate Into Something More Powerful

It used to be the sales rep who was holding all the cards, they held all the information and fed it to you in half-truths and partial facts to suit their need to close fast. Today though you are facing a different customer, they are more informed, know what their problem is and they know what they…

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Getting Smart With LinkedIn

LinkedIn is a bit of a mystery for some people, however, it’s a vital part of interacting with other professionals in your industry. Basically, it’s Facebook in a suit. There are plenty of articles out there about setting up your profile, great headlines and writing your experience etc. I’m going to tell you what you…

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Google Breakfast Briefing 5th November 2017

It’s November already and in the very chilly early morning, I headed into The Foundry for another Google Breakfast Briefing. This time we were hosted by Google’s International Growth Consultant, Elizabeth Gabster. Her main focus for the Briefing was to give us insights into some of the data collection tools that we could use should we…

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Google Breakfast Briefing October 2017

Google Breakfast Briefing - The Foundry Registration

At the October 2017 Google Breakfast Breifing, we were very privelaged to be addressed by Brian Brady who recenty rejoined Google having spent some time with AdRoll. His wealth of knoladge and passion for the online retial industry was demonstrated in the energy that he put into the presentation. The topic of the Google Breakfast…

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Breakfast Briefing @Google, Cookies for Breakfast

  The thing that everyone underestimates in Digital Marketing is the constant shift in technology and the sheer volume of tools, info, data and news that you need to keep up with. Things that were relevant last week could be gone this week, this is why I signed up to the Google Breakfast Briefings. I…

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Title Tags: What Are They And How To Use Them

When your website was being developed I bet you were told: “Make sure your meta titles are epic and this will help your SEO”. At the time you smiled, took note and vaguely nodded pretending you knew what your developer was on about (along with a million other things). Whether they are called ‘meta titles’,…

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What is Google AMP and Why Does it Matter?

Google has rolled out AMP in Ireland, the what now? If your not emerged in SEO and digital marketing, you probably haven’t heard of AMP or Accelerated Mobile Pages at all. Announced in August 2016 Google has introduced a new way of designing web pages so they can load even faster on mobile devices.  Kelvin Newman, founder…

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4 Reasons Your Company Needs Website As Well As A Facebook Page

Facebook can be very appealing to small businesses as a website replacement and I often get asked, ‘Do I need a website when I already have a busy Facebook page?’. I can see the appeal with Facebook as it’s easy to use, it’s free, interactive for you and your customer, you can see the stats…

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