Google Breakfast Briefing 5th November 2017

It’s November already and in the very chilly early morning, I headed into The Foundry for another Google Breakfast Briefing. This time we were hosted by Google’s International Growth Consultant, Elizabeth Gabster. Her main focus for the Briefing was to give us insights into some of the data collection tools that we could use should we…

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The Psychology of Sharing Infographic

This infographic from statpro.com is a great way of understanding sharing on social media. The intention behind sharing is what we as marketers need to unlock. If you know the reason why someone is sharing, It will help you to create the content that they like to share plus the headline that provokes them to share…

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Social Media Is Changing But Your Customer Isn’t

Companies know the importance of Social Media and are constatnly being told that they need to be there. They know that they can ‘increase conversions’ and make more sales by using Facebook, Twitter etc. It is more than understandable, if you have a company your main objective all the time is to sell and make…

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Putting The Content Before The Consumer

Companies are doing content marketing all the time and with all the blogs, tweets, articles, podcasts and more they are putting out there, we’ve now lost the meaning of what content really is and what it’s for. Too many companies are putting the content before the consumer and are loosing the meaning behind, marketing, content and what both are for.  The problem with digital…

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