Hashtags vs Mentions – are you super confused?

I recently met a client because she wanted to brainstorm with me and ask some of my advice on her ideas. She was in her new marketing manger role for a few months and was beginning to regain control of the spiralling budgets, disorganisation and general madness of a company that had grown a bit too…

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3XE Digital – Plastic Bags, Gobshites & Predictions

As if going to a Digital Marketing conference didn’t make me geek out completely, but it was also held in Croke Park conference rooms. This seriously cool venue combined with 3XE’s really exciting and insightful speakers made this a brilliant experience. There was really so much it’s impossible to mention everything, so I’ve outlined the…

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Sales Reps – It’s Time To Mutate Into Something More Powerful

It used to be the sales rep who was holding all the cards, they held all the information and fed it to you in half-truths and partial facts to suit their need to close fast. Today though you are facing a different customer, they are more informed, know what their problem is and they know what they…

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Reach Customers in a Single Bound With Micro-Moments

Two years ago Google identified and coined the phrase ‘Micro-Moments’. This brilliantly accurate phrase describes how anyone with a smartphone has changed their behaviour. We have instant access to the world through our devices and no sooner does a thought pop into our heads, we grab our devices and find the answers to our questions.…

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5 Superpowers That Will Make Your Instagram Stories Immortal [Videos]

How to do Instagram Stories

I have created a list of five need to know functions in Instagram Stories. Instagram is a great platform for giving a visual overview of what your organisation is doing. Instagram is a place for building Awareness of your brand and connecting on an emotional level with your community and stories give businesses the opportunity to…

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5 Google Analytics Videos – Lets Get Geeky With Data

How to use Google Analytics for your small bueinses

While Google Analytics is unbelievably powerful, it is also hard to see the wood for the trees. I’ve many clients who have glanced at analytics and run the opposite way because they have no idea where to start. The most important thing to consider when looking at analytics is what questions do you have about your website. Do you…

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The Magic Behind Marketing to Millennials

Depending on the source, Millennials are around about age 20-40, they are currently the most influential digital audience and are helping to shape how companies behave and operate in the online space.  Many Gen X types and even Millennials themselves love to gripe and moan about how difficult this beard growing, soy latte drinking, gluten-free generation…

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Google Breakfast Briefing – February 2018

Google launched the Breakfast Briefings this February and I really feel that they may have hit the nail on the head. The topic or point of focus was ‘Digital Change’. Change is ever present in the business industry today, technology increasingly drives how we do business and how we communicate our message. Digital Change is happening…

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The Answer to Your Social Success

This week on all my social media platforms I have been sharing snippets about social media engagement. The question that we marketers often get is, “why are less people seeing my posts”, the same goes for liking, commenting and clicking through to your site. Social Media is not a place for selling, sure every now and then we…

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Instagram Stories – Save your stories and archive them for later

How many times have you waved goodbye to an Instagram story that you really loved or wished you could show your partner or friends a story before it disappeared? Well, now you can with the new Instagram Stories Highlights and Archive. The new features for Instagram stories are big news for brands. The simple option of…

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