Find Clothes You Like With Google Lens Style Match

Google lens will allow you to pick similar products with style match

Google Lens is coming to smartphones very soon and this will begin to change how we search again. We have seen massive changes with search recently, however, from a shopping perspective this is a retail game changer. Within Google Lens has been created the very powerful visual search called ‘Style Match’. By painting your phone’s camera…

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Google Breakfast Briefing June 2018

This month the Google Breakfast Briefing was really excellent, headed up by Conor McGinn, it was another session that emphasised the importance of mobile consideration for your business. Some companies have managed to hit the nail on the head with the mobile/ease of use combo and us as small business owners need to be aware…

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6 Quick And Easy Ways To Gain More Local Business

Due to the location technology in smartphones, both social platforms and search engines will prioritise local results (the results closets to your device’s location at the time of search) over those that are further afield. In 2014 Google identified that 18% of Smartphone searches lead to a purchase that same day. It is increasingly important to…

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5 Google Analytics Videos – Lets Get Geeky With Data

How to use Google Analytics for your small bueinses

While Google Analytics is unbelievably powerful, it is also hard to see the wood for the trees. I’ve many clients who have glanced at analytics and run the opposite way because they have no idea where to start. The most important thing to consider when looking at analytics is what questions do you have about your website. Do you…

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Google Blocks ‘Annoying’ Ads and Total Ad Blocking is on the Increase – What Now?

Google has taken matters into their own hands and has built ad blocking into Google Chrome. As an advertiser themselves, with over 90% of their revenue coming from advertising, they know that ad blocking could kill a huge amount of the free things we use every day on the web. Ad blocking has increased since 2011 and in Ireland now 39% of…

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Google Breakfast Briefing – February 2018

Google launched the Breakfast Briefings this February and I really feel that they may have hit the nail on the head. The topic or point of focus was ‘Digital Change’. Change is ever present in the business industry today, technology increasingly drives how we do business and how we communicate our message. Digital Change is happening…

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