3XE Digital – Plastic Bags, Gobshites & Predictions

As if going to a Digital Marketing conference didn’t make me geek out completely, but it was also held in Croke Park conference rooms. This seriously cool venue combined with 3XE’s really exciting and insightful speakers made this a brilliant experience. There was really so much it’s impossible to mention everything, so I’ve outlined the…

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Sales Reps – It’s Time To Mutate Into Something More Powerful

It used to be the sales rep who was holding all the cards, they held all the information and fed it to you in half-truths and partial facts to suit their need to close fast. Today though you are facing a different customer, they are more informed, know what their problem is and they know what they…

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6 Quick And Easy Ways To Gain More Local Business

Due to the location technology in smartphones, both social platforms and search engines will prioritise local results (the results closets to your device’s location at the time of search) over those that are further afield. In 2014 Google identified that 18% of Smartphone searches lead to a purchase that same day. It is increasingly important to…

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Reach Customers in a Single Bound With Micro-Moments

Two years ago Google identified and coined the phrase ‘Micro-Moments’. This brilliantly accurate phrase describes how anyone with a smartphone has changed their behaviour. We have instant access to the world through our devices and no sooner does a thought pop into our heads, we grab our devices and find the answers to our questions.…

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5 Superpowers That Will Make Your Instagram Stories Immortal [Videos]

How to do Instagram Stories

I have created a list of five need to know functions in Instagram Stories. Instagram is a great platform for giving a visual overview of what your organisation is doing. Instagram is a place for building Awareness of your brand and connecting on an emotional level with your community and stories give businesses the opportunity to…

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5 Google Analytics Videos – Lets Get Geeky With Data

How to use Google Analytics for your small bueinses

While Google Analytics is unbelievably powerful, it is also hard to see the wood for the trees. I’ve many clients who have glanced at analytics and run the opposite way because they have no idea where to start. The most important thing to consider when looking at analytics is what questions do you have about your website. Do you…

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Getting Smart With LinkedIn

LinkedIn is a bit of a mystery for some people, however, it’s a vital part of interacting with other professionals in your industry. Basically, it’s Facebook in a suit. There are plenty of articles out there about setting up your profile, great headlines and writing your experience etc. I’m going to tell you what you…

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19 Real GDPR Worries Answered by a Topnotch Expert

Your GDPR questions answered.

GDPR or General Data Protection Regulation is the hot topic at the moment and all businesses need to be accountable for the safeguarding and use of their clients’ personal data. From a marketing perspective, we need to follow several rules on how we use data, what we use it for and how we manage that data.…

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15 Hilarious Examples of Advertising Gone Wrong

Advertising is hard and with so many deadlines and so much to do sometimes the graphics and marketing teams miss the odd thing. Here are hilarious 15 examples of bad advertising that may have made these companies memorable for all the wrong reasons.  1. Make sure you have the right template for the vehicle. 2. You we’ll…

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Facebook Tutorials & Tips That Will Help Your Business Page

Rather than focusing the research, data and methodologies of marketing, I decided to show you some videos of Facebook technology that, if used in clever ways that are in line with your campaigns, you can use to help bolster your engagement on Facebook and hopefully improve the performance of your page. As we know from my…

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