6 Quick And Easy Ways To Gain More Local Business

Due to the location technology in smartphones, both social platforms and search engines will prioritise local results (the results closets to your device’s location at the time of search) over those that are further afield. In 2014 Google identified that 18% of Smartphone searches lead to a purchase that same day. It is increasingly important to…

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Reach Customers in a Single Bound With Micro-Moments

Two years ago Google identified and coined the phrase ‘Micro-Moments’. This brilliantly accurate phrase describes how anyone with a smartphone has changed their behaviour. We have instant access to the world through our devices and no sooner does a thought pop into our heads, we grab our devices and find the answers to our questions.…

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5 Superpowers That Will Make Your Instagram Stories Immortal [Videos]

How to do Instagram Stories

I have created a list of five need to know functions in Instagram Stories. Instagram is a great platform for giving a visual overview of what your organisation is doing. Instagram is a place for building Awareness of your brand and connecting on an emotional level with your community and stories give businesses the opportunity to…

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5 Google Analytics Videos – Lets Get Geeky With Data

How to use Google Analytics for your small bueinses

While Google Analytics is unbelievably powerful, it is also hard to see the wood for the trees. I’ve many clients who have glanced at analytics and run the opposite way because they have no idea where to start. The most important thing to consider when looking at analytics is what questions do you have about your website. Do you…

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Getting Smart With LinkedIn

LinkedIn is a bit of a mystery for some people, however, it’s a vital part of interacting with other professionals in your industry. Basically, it’s Facebook in a suit. There are plenty of articles out there about setting up your profile, great headlines and writing your experience etc. I’m going to tell you what you…

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19 Real GDPR Worries Answered by a Topnotch Expert

Your GDPR questions answered.

GDPR or General Data Protection Regulation is the hot topic at the moment and all businesses need to be accountable for the safeguarding and use of their clients’ personal data. From a marketing perspective, we need to follow several rules on how we use data, what we use it for and how we manage that data.…

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15 Hilarious Examples of Advertising Gone Wrong

Advertising is hard and with so many deadlines and so much to do sometimes the graphics and marketing teams miss the odd thing. Here are hilarious 15 examples of bad advertising that may have made these companies memorable for all the wrong reasons.  1. Make sure you have the right template for the vehicle. 2. You we’ll…

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Facebook Tutorials & Tips That Will Help Your Business Page

Rather than focusing the research, data and methodologies of marketing, I decided to show you some videos of Facebook technology that, if used in clever ways that are in line with your campaigns, you can use to help bolster your engagement on Facebook and hopefully improve the performance of your page. As we know from my…

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Google Blocks ‘Annoying’ Ads and Total Ad Blocking is on the Increase – What Now?

Google has taken matters into their own hands and has built ad blocking into Google Chrome. As an advertiser themselves, with over 90% of their revenue coming from advertising, they know that ad blocking could kill a huge amount of the free things we use every day on the web. Ad blocking has increased since 2011 and in Ireland now 39% of…

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Understanding Google and Facebook Algorithms (The What Now?)

As business owners and marketers, our main concern in the digital environment is to appear to our audiences at the best possible time. We need them to become aware of us when they are browsing, consider us when they are specifically looking for an answer to a problem and choose us over all the other products.…

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