Facebook Etiquette, Are You Doing It Right?

In order for your business to succeed on Facebook, you need to observe the unwritten rules of how to behave. Failure to observe the rules and pour the tea correctly will get you shunned and you won’t be invited back again.  Facebook is the daddy of all…

Etiquette Exists in the Digital Environment Too

Social media works so well because, humans are social creatures, but this is a little too simplified to understand why social media really works. As I said recently in my post “Social Media is Changing, but Your Customer Isn’t”,  we humans aren’t simply social (time to admit some truths to yourself…

Social Media Is Changing But Your Customer Isn’t

Companies know the importance of Social Media and are constatnly being told that they need to be there. They know that they can ‘increase conversions’ and make more sales by using Facebook, Twitter etc. It is more than understandable, if you have a company your main…

Google AdWords’ Quality Score

Google Adwords don’t just simply display your add according to how much you pay per click. there is a little more to it than that. AdWords use their ‘Quality Score’ to see if your ad is worthy of display. It’s important to know what you need…

What is Google AMP and Why Does it Matter?

Google has rolled out AMP in Ireland, the what now? If your not emerged in SEO and digital marketing, you probably haven’t heard of AMP or Accelerated Mobile Pages at all. Announced in August 2016 Google has introduced a new way of designing web pages so they can…

Putting The Content Before The Consumer

Companies are doing content marketing all the time and with all the blogs, tweets, articles, podcasts and more they are putting out there, we’ve now lost the meaning of what content really is and what it’s for. Too many companies are putting the content before the consumer and are…

Your Twitter Bio is Important, why?

Your twitter bio is the ‘make it or break it’ for followers on twitter, in serves several functions so it’s vital that you take the time to be epic in 160 characters.  You Twitter bio outlines in just 160 characters what you do, who you are,…

Unfollow brands and friends on facebook

How to Unfollow a ‘Friend’ on Facebook

I get this question so many times, in fact it kind of shows me how annoying some brands and people can be on Social Media  – ‘How do I stop seeing a friends post on Facebook without unfriending them?’ Thankfully Facebook have thought of this and I will…