Category: Social Media

Seeing a Decline in Facebook Organic Reach?

Facebook organic reach has seen a sudden decline in the past few months and many businesses are struggling to get their pages seen again. Facebook has recently changed how they display news to the users and we as businesses need to understand these changes so we…

The Psychology of Sharing Infographic

This infographic from statpro.com is a great way of understanding sharing on social media. The intention behind sharing is what we as marketers need to unlock. If you know the reason why someone is sharing, It will help you to create the content that they like to…

Twitter Etiquette For Business

I know that a lot of people don’t get twitter and cant quite wrap their head around what it is all about. One of the reasons for this, I feel, is that Twitter is ridiculously simple. I feel that users expect it to be as complex as…

Why your Facebook ‘Likes’ Aren’t Enough

Following on from the recent post on Facebook etiquette I felt that it was important to demonstrate this in the metrics behind your Facebook page. The data does not lie and if your page is not preforming what is the data that you need to examine.…

Facebook Etiquette, Are You Doing It Right?

In order for your business to succeed on Facebook, you need to observe the unwritten rules of how to behave. Failure to observe the rules and pour the tea correctly will get you shunned and you won’t be invited back again.  Facebook is the daddy of all…

Etiquette Exists in the Digital Environment Too

Social media works so well because, humans are social creatures, but this is a little too simplified to understand why social media really works. As I said recently in my post “Social Media is Changing, but Your Customer Isn’t”,  we humans aren’t simply social (time to admit some truths to yourself…

Social Media Is Changing But Your Customer Isn’t

Companies know the importance of Social Media and are constatnly being told that they need to be there. They know that they can ‘increase conversions’ and make more sales by using Facebook, Twitter etc. It is more than understandable, if you have a company your main…

Your Twitter Bio is Important, why?

Your twitter bio is the ‘make it or break it’ for followers on twitter, in serves several functions so it’s vital that you take the time to be epic in 160 characters.  You Twitter bio outlines in just 160 characters what you do, who you are,…