Category: AdWords & Advertising

Breakfast Briefing @Google, Cookies for Breakfast

  The thing that everyone underestimates in Digital Marketing is the constant shift in technology and the sheer volume of tools, info, data and news that you need to keep up with. Things that were relevant last week could be gone this week, this is why…

Google AdWords’ Quality Score

Google Adwords don’t just simply display your add according to how much you pay per click. there is a little more to it than that. AdWords use their ‘Quality Score’ to see if your ad is worthy of display. It’s important to know what you need…